Thursdays from 8:30-9:30pm EST
Online via Zoom. Zoom link will be provided after registration in a Google Doc.
Are you a hands-on learner? Want to work through your new marketing efforts week by week, with someone there to guide you each step of the way and provide individualized feedback!
We know it’s hard to find this level of guidance affordably, so we’re thrilled to announce the 7 Week Email Marketing Series with Angelina. Exclusive for certified SharQui instructors!
During these workshops, you will be actively following along and completing steps as they are shown to you during the Zoom call. You may find it helpful to join the call from a separate device while working from your computer.
Angelina will be using Mailerlite, the email marketing program SharQui uses. Mailerlite is free or very inexpensive depending on your list size, and includes advanced features in an easy-to-use interface. While Angelina will be showing the steps in Mailerlite, you are NOT required to use this tool to participate in the workshop! Most email tools will work just fine, although you may have to spend a bit more time reading the user guide for your particular tool if you’re not using Mailerlite. If you have any questions about whether your preferred email tool will work for this workshop, feel free to email Angelina at email@example.com.
Save when registering for the entire series, or choose individual sessions that best meet your needs.
$49 for the 7 Week Series, $10 per session when registering individually
Recordings of each session will be provided, although we encourage attending live!
Week 1: The Set Up
Thursday 5/13 from 8:30-9:30pm EST
This workshop will guide you step by step through the basic setup of your email marketing tools.
- Register your domain name (e.g. sharqui.com)
- Set up an email account on your domain name (e.g. firstname.lastname@example.org)
- Set up Mailerlite as your email marketing tool
Week 2: Email Marketing Overview
Thursday 5/20 from 8:30-9:30pm EST
We’ll cover email marketing basics – why email, how many emails, and how to get people to actually read your emails! If you attended the recent Email Marketing Magic workshop this will feel very familiar, but it’s always good to hear information multiple times and ask questions you may not have thought about before.
You’ll also leave this session with some fun “homework” to help you find your voice and personality in your email writing.
Week 3: Let’s write!
Thursday 5/27 from 8:30-9:30pm EST
We’ll talk briefly about how what kind of emails to send to meet your individual business goals. After that, it’s time to work! We’ll be working on an email content calendar for your business goals, as well as some email writing if we have time. This session will involve deep thinking, planning, and getting feedback on how you will apply email in your business. After the session, you’ll have some homework: writing emails! Note: feedback on emails will be given in week 4, so it’s highly recommended you attend both these sessions.
Week 4: Let’s write – some more!
Thursday 6/3 from 8:30-9:30pm EST
It’s feedback time! Come prepared to share and critique the emails you wrote last week. And after, we’ll write some more! Note: it’s highly recommended to attend week 3 as well as week 4.
Week 5: Lead Magnets
Thursday 6/10 from 8:30-9:30pm EST
A lead magnet is a free digital gift given to new subscribers to incentivize them to join your email list. In this session, we’ll brainstorm lead magnets that will help you achieve your unique business goals. You’ll leave with a clear plan of attack for creating your lead magnet over the next week. Finally, we’ll set up the forms and automation in Mailerlite that will allow you to deliver your email magnet.
Week 6: Show and Tell!
Thursday 6/17 from 8:30-9:30pm EST
Show off your accomplishment by presenting your completed lead magnet for feedback. We’ll talk a bit about welcome sequences – the easiest, most powerful email automation for getting your new subscribers to register for classes! You’ll end the session by outlining your welcome sequence.
Week 7: Wrap it Up
Thursday 6/24 from 8:30-9:30pm EST
During this last session, you’ll finish writing your welcome sequence, get feedback, and get it entered into Mailerlite so you can start seeing the benefits. If you’ve been here since the beginning and following along each week, you’ll also start to see results from your efforts by now. You’ll have time to share your wins, challenges, and how you plan to continue to harness email to grow your SharQui business.